For simplicity, throughout this notice ‘we’ and ‘us’ means Primo Interactive Ltd (trading as East Midlands Car Finance).
Our aim is to make sure that you have confidence in us and feel comfortable about giving us your information. We think that safely looking after your information is a key part of our relationship. This document is important as it allows us to explain to you what we will need to do with your Personal Data and the various rights you have in relation to Your Personal Data.
East Midlands Car Finance is a trading name of Primo Interactive Ltd, a company registered in England & Wales with company number 05739392 and a registered address of Regus House, Herons Way, Chester Business Park, Cheshire CH4 9QR.
Your privacy is important to us and we are committed to keeping your information secure and managing it in accordance with our legal responsibilities under applicable data protection laws. We are registered with the UK Information Commissioner’s Office (ICO) as a data controller under registration number Z9517374.
We are an appointed representative of Money Superhero Ltd which is authorised and regulated by the Financial Conduct Authority (FCA). Money Superhero Ltd's Firm reference number is 840172. Permitted activities include acting as a Credit Broker. Money Superhero Ltd is not a lender.
By 'Personal Data' we mean any information about you that you or third parties provide to us. Your Personal Data may identify you directly, for example your name, address, date of birth, contact details, bank details. The purpose for us obtaining your personal information is for arranging finance.
The information we capture is only shared with our partners and lenders which are needed in order to make a decision on your application and to proceed should you wish to go ahead.
We will not ask for more information than we need for the purpose for which we are collecting it.
On occasion, we will use Your Personal Data for contractual responsibilities we may owe our regulator The Financial Conduct Authority or for wider compliance with any legal or regulatory obligation to which we might be subject. In such circumstances, we would be processing Your Personal Data in order to meet a legal compliance or other regulatory obligation to which we are subject.
We may collect personal information from you in connection with a service or product provided to you by us. Information that we can collect from you can come directly from you or via our affiliates, dealerships, partners, websites, social media accounts, phone calls, emails, post or SMS.
Your Personal Data will only be shared for the purposes set out in this Privacy Policy (e.g. to facilitate your finance requirements).
Please note that this sharing of Your Personal Data does not entitle such third parties to send you marketing or promotional messages for products or services unrelated to your application. It is shared to ensure we can adequately fulfil our responsibilities to you.
Your privacy is important to us and we will keep Your Personal Data secure in accordance with our legal responsibilities. We will take reasonable steps to safeguard Your Personal Data against it being accessed unlawfully or maliciously by a third party.
We will ensure we have appropriate physical and technological security measures to protect your information regardless of where it's held.
We will ensure that when we pass your data to the finance provider, they have appropriate security measures in place and will contractually require them to comply with these Privacy Principles.
We will implement and adhere to information retention policies relating your information and will ensure that your information is securely disposed of at the end of the appropriate retention period.
We will keep your information for up to a maximum of 6 years after the end date of your finance arrangement in order to a) respond to any questions or complaints, b) show that we treated your fairly, c) maintain records according to rules that apply to us.
As an appointed representative of Money Superhero Ltd, we may introduce you to them and/or other brokers, who will refer your application onto lenders from their panel in order to find the most suitable finance deal for you.
You can:
If you have any questions or comments about this document, or wish to make contact in order to exercise any of your rights set out within, please contact:
Compliance Manager
Primo Interactive Ltd
Regus House
Herons Way
Chester Business Park
Cheshire
CH4 9QR
You should make contact with us as soon as possible on you becoming aware of any unauthorised disclosure of Your Personal Data, so that we may investigate and fulfil our own regulatory obligations.
If you have any concerns or complaints as to how we have handled Your Personal Data you may lodge a complaint with the UK's data protection regulator, the ICO, who can be contacted through their website at ico.org.uk or by writing to the Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.
